A salsa manufacturer that wanted to reduce the likelihood customers would switch from its brand to a competitor's might:
A) create a feeling of postpurchase anxiety when purchasing its brand
B) offer incentives to get buyers to repeatedly purchase its brand until they do it out of habit
C) increase the social visibility of the product category of its brand
D) raise the price of its brand relative to competitors' to reduce the level of consumer involvement
E) switch distribution to different outlets

Question

Quizplus · Accepted Answer

Offering incentives to get buyers to repeatedly purchase its brand until they do it out of habit is a commonly used marketing strategy to reduce the likelihood of customers switching to a competitor's brand. This helps establish brand loyalty and increases customer retention.

A Salsa Manufacturer That Wanted to Reduce the Likelihood Customers