Which of the following statements about reference groups is true?
A) Reference groups stimulate,but do not constrain,consumption behavior.
B) Reference groups have strong influence on all brands and product purchases.
C) A person can only belong to one reference group.
D) Reference groups serve as information sources and influence perceptions.
E) All of the statements about reference groups are true.

Question

Quizplus · Accepted Answer

Reference groups serve as information sources and influence perceptions. They can also exert influence on consumption behavior, but this influence may vary depending on the individual and the group dynamics. It is possible for a person to belong to multiple reference groups, each with varying levels of influence. While reference groups may have some level of influence on all brands and products, their impact will be stronger for products that are more visible or symbolic of group membership.

Which of the Following Statements About Reference Groups Is True