All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:
A) learning
B) perception
C) reference groups
D) lifestyles
E) personality

Question

Quizplus · Accepted Answer

Reference groups are not individual factors, but rather social factors that influence consumer decision-making by providing social norms and expectations. Learning, perception, lifestyles, and personality are individual factors that directly affect consumer decision-making.

All of the Following Are Examples of Individual Factors That