Jakob feels the only type of consumers who would live in the Meadow Lake subdivision where the houses sell for a half million dollars or more are wasteful and materialistic,and he would never consider owning one himself.The people who typically live in that neighborhood are in Jakob's _____ group for that type of purchase.
A) nonaspirational
B) direct reference
C) membership
D) integrated
E) aspirational

Question

Quizplus · Accepted Answer

Jakob views the residents of Meadow Lake as a group he does not want to be associated with, making them a nonaspirational group for him.

Jakob Feels the Only Type of Consumers Who Would Live