If you were developing a promotional campaign for vocational classes to appeal to the working class,which of the following alternatives might you employ?
A) a campaign that shows family and community members participating in vocational classes to improve their lives
B) a campaign emphasizing that those who participate in vocational classes will look better to others
C) a campaign showing how much participation in vocational classes will improve society as a whole
D) a campaign showing participants in the vocational classes with the time and money to vacation in far away and exotic places
E) a campaign appealing to self-actualization needs

Question

Quizplus · Accepted Answer

The working class may be more motivated by seeing how vocational classes can improve the lives of their own families and communities. This approach emphasizes the practical benefits of taking the classes and may resonate more with this audience.

If You Were Developing a Promotional Campaign for Vocational Classes