How consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations is called:
A) socialization
B) his or her personality
C) his or her behavior
D) normalization
E) his or her self-concept

Question

Quizplus · Accepted Answer

Self-concept refers to how consumers see themselves in terms of their attitudes, beliefs, perceptions, and self-evaluations. Socialization refers to the process through which individuals learn the values, beliefs, and norms of their culture, while personality refers to an individual's characteristic patterns of thought, emotion, and behavior. Consumer behavior refers to the actions consumers take when selecting, purchasing, using, and disposing of products and services. Normalization is not a relevant concept in this context.

How Consumers Perceive Themselves in Terms of Attitudes,perceptions,beliefs,and Self-Evaluations Is