Several years ago,Procter & Gamble added bleach to its laundry detergent Oxydol,but people didn't believe it was different because it looked the same.So P&G added blue beads to the normally white detergent.While the blue beads had nothing to do with the bleaching action,consumers could "see" the difference.In this case,consumers were interpreting stimuli into a meaningful picture called:
A) exposure
B) perception
C) retention
D) cognition
E) selection

Question

Quizplus · Accepted Answer

Perception is the process of interpreting sensory information into a meaningful picture. In this case, adding blue beads to the detergent helped consumers perceive a difference in the product and distinguish it from the regular white detergent.

Several Years Ago,Procter & Gamble Added Bleach to Its Laundry