Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe that the world pictured in the cartoon The Jetson's will someday exist.These describe the _____ of "Mouse Potatoes."
A) self-image
B) cultural bias
C) lifestyle
D) demographics
E) socialization process

Question

Quizplus · Accepted Answer

The given characteristics describe the lifestyle of "Mouse Potatoes" who spend a lot of time online and have a specific view of the future. Self-image, cultural bias, demographics, and socialization process do not fully capture their lifestyle and behavior towards Internet entertainment.

Studies of How Consumers Relate to Internet Entertainment Classify Them