A business that is thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:
A) culture
B) political structure and actions
C) its marketing mix
D) natural resources
E) demographic makeup

Question

Quizplus · Accepted Answer

The marketing mix is an internal factor that a business has control over, and it is not considered an external environment. All of the other options (A, B, D, and E) are external factors that a business needs to examine when expanding into global markets.

A Business That Is Thinking of Expanding into Global Markets