Central to any society is a common set of values shared by its citizens that determine what is socially acceptable.Marketers refer to these values collectively as a country's:
A) ethical system
B) culture
C) ethnocentricity
D) national personality
E) socialization

Question

Quizplus · Accepted Answer

Culture refers to the common set of values, beliefs, customs, and behaviors shared by a group of people. It includes their lifestyle, language, religion, art, music, and other cultural artifacts. Marketers need to understand the culture of a country to develop effective marketing strategies that resonate with the local consumers.

Central to Any Society Is a Common Set of Values