When Ikea,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.The _____ environment had the greatest influence on Ikea's first failure in Japan.
A) demographic
B) economic
C) cultural
D) political
E) technological

Question

Quizplus · Accepted Answer

The cultural environment had the greatest influence on Ikea's first failure in Japan. This is because Japanese homes are smaller than those in other countries, and Ikea's furnishings were not adapted to fit the Japanese lifestyle and culture. By failing to adapt to the local culture, Ikea was unable to connect with Japanese customers and failed to establish a successful presence in the market.

When Ikea,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it