DigiSystems Inc.manufactures personal gauges for measuring contact with potentially hazardous materials.Its management wants to expand into international markets while also limiting the risks involved.Additionally,DigiSystems has a limited capital base for new or expanded facilities.Which of the following options for entering international markets should DigiSystems most use?
A) contract manufacturing
B) exporting
C) joint venture
D) licensing
E) direct investment

Question

Quizplus · Accepted Answer

Licensing allows DigiSystems to enter international markets with minimal risk and capital investment by granting foreign companies the rights to produce and sell its products.