Leuwin & Thomason is a British manufacturer of rifles used in competition.It wants to make its products more readily available in the United States and Canada.The company feels it is important to retain strict quality control over its production processes and wants its global expansion to yield a high return.Which method should Leuwin & Thomason choose to enter the global marketplace?
A) a joint venture
B) direct investment
C) licensing
D) contract manufacturing
E) exporting

Question

Quizplus · Accepted Answer

Direct investment is the best choice for Leuwin & Thomason to maintain strict quality control over its production processes while expanding globally. With direct investment, the company can establish its own manufacturing facilities in the United States and Canada, thus ensuring complete control over the production process. This also allows the company to have a greater return on investment as it retains ownership over its operations in those regions.

Leuwin & Thomason Is a British Manufacturer of Rifles Used