______ occurs when a business is defined in terms of goods and services rather than by the benefits customers seek from it.

Question

Quizplus · Accepted Answer

This is a classic definition of marketing myopia, which occurs when a business is so focused on producing and selling goods or services that it loses sight of the true customer benefits and needs that it should be addressing. This ultimately leads to a decline in its market position and competitiveness.

______ Occurs When a Business Is Defined in Terms of Goods