Through the use of _____,Revlon identified the fact that its brand names (Revlon,Almay and Flex)had developed a poor image with both its customers and its retailers.

Question

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Environmental scanning is the process of collecting and analyzing information about the external marketing environment, including competition, technology, economic trends, and cultural shifts. Through environmental scanning, Revlon was able to identify the negative perception of its brand names among customers and retailers. Marketing control refers to the process of monitoring and adjusting marketing programs and strategies to ensure their effectiveness. Environmental control refers to managing the impact of the company’s operations on the environment. A social audit is an evaluation of a company’s performance in terms of its social responsibility. Strategic analysis refers to the process of analyzing a company’s strengths, weaknesses, opportunities, and threats to develop effective strategies for achieving its goals.

Through the Use of _____,Revlon Identified the Fact That Its