One of the divisions of Procter & Gamble (P&G)manufactures and markets health and beauty aids.It handles products like Olay lotions and Old Spice fragrances.This part of the business has its own accounting,engineering,manufacturing,and marketing departments,separate from the rest of the organization.This division also has its own mission statement,target markets,and planning committees.This segment of P&G would be termed a:

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This segment of Procter & Gamble would be described as a strategic business unit (SBU). An SBU is a standalone business entity within a larger organization that has its own mission statement, target markets, and functional departments. The health and beauty aids division of P&G meets all of these criteria, thus making it an SBU.

One of the Divisions of Procter & Gamble (P&G)manufactures and Markets