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In 2004,Giorgio Armani,the Italian Fashion Group,announced Plans to Launch a $1

Question 44

Multiple Choice

In 2004,Giorgio Armani,the Italian fashion group,announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015.One of the major reasons for opening a hotel chain was an international trend toward luxury lifestyle consumerism.In terms of its situation analysis,the trend toward luxury lifestyle consumerism would be an example of a(n) :


A) opportunity because it is part of Armani's external environment
B) strength because it is part of Armani's external environment
C) weakness because Armani cannot control the growth of the trend
D) advantage because it gives Armani growth opportunities
E) benefit because Armani's internal resources can be designed to make its external environment

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