A _____ is a statement of what is to be accomplished through marketing activities.

Question

Quizplus · Accepted Answer

Marketing objectives are a specific set of goals that guide marketing activities; they state what the company expects to achieve in terms of sales, market share, customer loyalty, or other specific aspects of its business. Mission statements are broader in scope, outlining the overall purpose and values of the company, while a business plan typically includes details on financing, operations, and other aspects of the business. Goal-driven directives and marketing criteria are not commonly used marketing terms.

A _____ Is a Statement of What Is to Be