The company that manufactures Molson beer simultaneously launched Arctic brand in Ontario and Tornade brand in Quebec with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry.The separate launch strategies for the products are due to different market conditions in the two Canadian provinces.Molson used _____ strategies to reach existing markets with its new product.
A) market development
B) market penetration
C) product penetration
D) product development
E) diversification

Question

Quizplus · Accepted Answer

Molson used market penetration strategies to reach existing markets (Ontario and Quebec) with its new products (Arctic and Tornade). Market penetration focuses on increasing market share by selling more of existing products to existing customers.

The Company That Manufactures Molson Beer Simultaneously Launched Arctic Brand