In order to expand its sales into the U.S.'s market,BRL,an Australia-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's Strategy Opportunity Matrix,BRL would be implementing a _____ strategy.
A) diversification
B) market development
C) product development
D) divestment
E) product penetration

Question

Quizplus · Accepted Answer

Market development strategy involves expanding a company's sales into new markets, including geographically or demographically. In this case, BRL is expanding its sales into the U.S market by merging with a U.S.-based wine distribution company, which is an example of the market development strategy.

In Order to Expand Its Sales into the U