Hallmark was inspired by the popularity of Jan Karon's best-selling novels about Mitford,a fictional town in the mountains of North Carolina,to develop a new line of products for Hallmark Gold Crown Stores nationwide.Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality.The products include greeting cards,partyware and gift wrap,mugs,and puzzles for Hallmark's existing customers.Hallmark used a _____ strategy.
A) market development
B) market penetration
C) product penetration
D) product development
E) diversification

Question

Quizplus · Accepted Answer

Hallmark created a new line of products based on the popularity of Jan Karon's novels, which is an example of product development. They did not necessarily expand into new markets or diversify their product offerings, so choices A, E, and B can be eliminated. "Product penetration" is not a commonly used term in marketing, so it is not a likely choice.

Hallmark Was Inspired by the Popularity of Jan Karon's Best-Selling