The marketing audit is an excellent way to raise the level of marketing consciousness within an organization. It evaluates the organization's marketing strategies, objectives, and performance, and identifies areas for improvement. It is not limited to potential threats, can be performed by internal or external parties, and is a useful tool with which to implement marketing plans.

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The Marketing Audit

Question 122

Multiple Choice

The marketing audit:

A) should only be performed by an outside accounting firm
B) only looks at potential threats that the organization has identified
C) is a rather restricted,specialized tool for marketing managers
D) is a good tool with which to implement marketing plans
E) is an excellent way to raise the level of marketing consciousness within an organization

Correct Answer: