Jacques Torres Chocolate is a factory and retail store in Brooklyn.Its owner is willing to try to produce new products when his customers suggest them-such as chili-pepper laced chocolate candy.His only condition is that when he adds new products,his customers have the final say on whether the product is of any value.According to Torres,"If something doesn't move,that's the last time you see it." What marketing tools does the organization use to achieve its goals?
A) advertising and personal selling only
B) production,promotion,and pricing
C) the marketing mix
D) aggressive promotion
E) intensive personal selling

Question

Quizplus · Accepted Answer

The organization uses the marketing mix to achieve its goals, which includes product, price, promotion, and place/distribution. The owner is willing to produce new products based on customer suggestions, which falls under product development. The condition of customer feedback on whether the product is of any value relates to pricing decisions. The organization relies on customer input to determine which products to continue producing, which is part of place/distribution decisions. Promotion is also essential to the organization's success, as it relies on word-of-mouth marketing and customer feedback to spread awareness of its products. Therefore, the marketing mix is the best choice for this organization.

Jacques Torres Chocolate Is a Factory and Retail Store in Brooklyn.Its