The information needed in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) trends for industry and competitors and (2) __________.
A) project future sales,expenses,and profits
B) market potential studies
C) positioning studies
D) market-product grids with target segments and product groupings
E) marketing mix actions
Correct Answer:
Verified
Q47: The actions taken during the implementation phase
Q47: Which of the following output reports is
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Q55: The actions taken during market product focus
Q55: The information needed in market product focus
Q60: The actions taken during market product focus
Q60: Which of the following pieces of information
Q61: Which of the following pieces of information
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Q65: Which of the following output reports is
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