The information needed for the marketing program,Step 3 of the planning phase,includes: (1)__________ and (2)detailed plans to execute the marketing program.

Question

Quizplus · Accepted Answer

The information needed for the marketing program in step 3 of the planning phase includes detailed plans to execute the marketing program, which falls under marketing mix actions. While positioning studies, market-product grids with target segments and product groupings, projected future sales, expenses, and profits, and market potential studies may be useful in developing the marketing program, they are not the specific information needed for step 3.

The Information Needed for the Marketing Program,Step 3 of the Planning