The Information Needed in Market Product Focus and Goal Setting,Step

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1) market potential studies; (2) market-product grids with target segments and product groupings;and (3) __________.

A) trends for industry and competitors
B) marketing mix actions
C) detailed plans to execute the marketing program
D) perceptual maps and positioning statements
E) projected future sales,expenses,and profits