In the marketspace,consumers can tell marketers exactly what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing
A)place utility.
B)form utility.
C)time utility.
D)possession utility.
E)product utility.

Question

Quizplus · Accepted Answer

Form utility refers to the process of converting raw materials or inputs into finished products that meet customer needs. By using electronic commerce to customize a product or service to fit the exact needs of a customer, marketers are enhancing form utility. Place, time, and possession utility all relate to the process of getting the product to the customer, while product utility is a more general term that encompasses all aspects of a product's value to the customer.

In the Marketspace,consumers Can Tell Marketers Exactly What Their Requirements