Matthew is planning a trip to Mexico for spring break.One night about midnight,he decides to visit Orbitz,an airline,car rental,and lodging electronic reservation system,to book his flight using the computer in his dorm room.It takes him about 5 seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria such as schedule or price are most important to him.Matt is on a tight budget,so he checks the price of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests aisle seats on his 2-stop connection because they best meet his budget and scheduling preferences.After making the selections,he receives instantaneous confirmation of his reservation.Orbitz then prompts Matt to provide his credit card information to complete the booking process.After providing his credit card number,he prints out a copy of his receipt and itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matt by contributing to which of the following form(s)of utility?
A)time utility
B)place utility
C)possession utility
D)form utility
E)all four utilities: time,place,possession,and form

Question

Quizplus · Accepted Answer

Orbitz contributed to all four forms of utility for Matt.

- Time utility: Orbitz allowed Matt to quickly and easily book his flight from the convenience of his dorm room at midnight, saving him time compared to having to go to an airline's physical location during business hours.
- Place utility: Orbitz allowed Matt to easily search and compare flights from multiple airlines, all in one convenient online location, regardless of where he was physically located.
- Possession utility: Orbitz provided immediate confirmation of Matt's reservation and allowed him to print out his receipt and itinerary, giving him possession of the necessary documentation for his trip.
- Form utility: Orbitz allowed Matt to customize his search and select specific criteria, such as desired travel dates and times, seating preferences, and budget constraints, to find the flight that best met his needs and preferences.

Matthew Is Planning a Trip to Mexico for Spring Break