Which of the following statements about transactional websites is NOT true?
A)Promotional websites can be used to support a company's traditional marketing channel.
B)Promotional websites provide information on how items can be used and where they can be purchased.
C)Promotional websites are effective in generating interest in and trial of a company's products.
D)Promotional websites can cannibalize sales.
E)Promotional websites advertise and promote a company's products and services.

Question

Quizplus · Accepted Answer

Transactional websites, also known as promotional websites or e-commerce websites, allow online customers to purchase goods and services. While the other statements are true, promoting a company's products through a promotional website is not likely to cannibalize sales. Instead, it is more likely to increase sales as it provides another channel for customers to make purchases.

Which of the Following Statements About Transactional Websites Is NOT