Office Depot has leveraged its store,website,and catalog channels with impressive results.The promotion of all three information and delivery channels indicates that Office Depot would like its customers to think of all of its channels as Office Depot.Office Depot is likely following a(n)__________ strategy.
A)cross-functional
B)interlocking marketing
C)multichannel marketing
D)dual distribution
E)market penetration

Question

Quizplus · Accepted Answer

Multichannel marketing involves promoting and integrating multiple channels to provide customers with a seamless and unified experience. This is exactly what Office Depot is doing by promoting its store, website, and catalog channels. They are trying to make it easy for customers to shop through any of these channels and feel like they are still shopping at Office Depot.

Office Depot Has Leveraged Its Store,website,and Catalog Channels with Impressive