Websites play a multifaceted role in multichannel marketing because they can serve as either a __________ or delivery channel.
A)cost
B)communication
C)choice
D)convenience
E)control

Question

Quizplus · Accepted Answer

Websites serve as a communication channel in multichannel marketing by providing information, engaging with customers, and facilitating interactions.

Websites Play a Multifaceted Role in Multichannel Marketing Because They