JCPenney has leveraged its store,website,and catalog channels.A JCPenney customer who shops in all three channels-store,catalog,and website-spends four to eight times as much as a customer who shops in only one channel.JCPenney is likely following a(n)__________ strategy.
A)dual distribution
B)market penetration
C)cross-functional
D)interlocking marketing
E)multichannel marketing

Question

Quizplus · Accepted Answer

JCPenney is utilizing a multichannel marketing strategy by leveraging its store, website, and catalog channels. The customer who shops in all three channels spends more, which indicates that JCPenney is successfully integrating its channels and providing a seamless experience for customers.

JCPenney Has Leveraged Its Store,website,and Catalog Channels