The online consumer who researches products online and then purchases them at a retail store is referred to as a __________ shopper.
A)multi-retail
B)cross-channel
C)marketspace
D)clicks and bricks
E)Web 3.0

Question

Quizplus · Accepted Answer

The term for this type of shopper is "cross-channel shopper" because they are using multiple channels (online research and in-store purchasing) to make their purchase. The other answer choices are not applicable or incorrect- multi-retail is not a term used in marketing, marketspace refers to the online marketplace in general, clicks and bricks is a similar term to cross-channel and could be considered correct but is not one of the answer choices, and Web 3.0 refers to the next generation of the internet and is not relevant to this question.

The Online Consumer Who Researches Products Online and Then Purchases