Question 1

What is the marketspace?

Accepted Answer

The answer of What is the marketspace?...

Question 2

Pizza Hut's website customization is achieved in several ways,but the primary utility is to __________.

Accepted Answer

Pizza Hut's website customization primarily aims to simplify ordering for its customers by allowing them to customize their orders according to their preferences. This includes selecting toppings, crust type, and size, among other options.

Question 3

Since promotions are an important expectation in pizza purchasing,Pizza Hut's __________ and __________ website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Accepted Answer

The sentence mentions that promotions are an important expectation, and that the website design balances the ability to shop for a deal with quick and easy ordering access. Context refers to the surrounding information or circumstances that give meaning to something, while content refers to the actual information or material presented. In this case, the context of the promotions is balanced with the content of the ordering system on Pizza Hut's website. Therefore, choice A is the best answer.

Question 4

The greatest marketspace opportunity for marketers lies in its potential for creating form utility.Explain how form utility contributes to customer value through communication,customization,and choice.

Accepted Answer

The answer of The greatest marketspace opportunity for marketers lies...

Question 5

How do online consumers differ from the general population? What three characteristics of online consumers make them an attractive market?

Accepted Answer

The answer of How do online consumers differ from the...

Question 6

Pizza Hut's cost-conscious mothers look for a good quality product and __________.Deal-seeking young adult males seek more of the food they love with __________ in the process.

Accepted Answer

The answer of Pizza Hut's cost-conscious mothers look for a...

Question 7

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n)__________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Accepted Answer

The statement talks about Pizza Hut's transformation from an inefficient platform to an efficient one, which suggests a move towards a transactional platform. However, the statement also mentions reaching customers in their kitchens and couches, which requires customer engagement. Therefore, the best choice is C, which combines both transactional and customer engagement platforms.

Question 8

When Pizza Hut designed its marketing website,it wanted to make it easier and as user-friendly as possible.In particular,it did not require repeat customers to have to enter in their address,telephone number,and payment options every time they make an online purchase.Rather,it wanted its website to recognize each customer by name every time he or she visited the site to place an order.The website was designed to retrieve all the information about the customer automatically whenever he or she placed an order.To accomplish this task,Pizza Hut used a __________.

Accepted Answer

Cookies are small files stored on a user's computer by a website, which can be used to remember user preferences and login information. In this case, Pizza Hut likely used cookies to remember the customer's address, telephone number, and payment options to make the ordering process more efficient.

Question 9

Pizza Hut's management team uses a __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Accepted Answer

A marketing dashboard is a visual representation of various marketing metrics and KPIs that provides real-time insights into the performance of a brand's marketing program. It allows the management team to monitor key metrics such as website traffic, social media engagement, email open rates, and sales figures, and make data-driven decisions to optimize their marketing efforts.

Question 10

Pizza Hut's website __________ and __________ are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Accepted Answer

The sentence suggests that Pizza Hut's website integrates with the company's overall communications programs, and that this integration involves traditional media and sharing of product innovations, promotions, and special events across platforms. The words "context" and "connection" are not mentioned in the sentence, and while "commerce" and "customization" are mentioned, they do not match the description of Pizza Hut's website integration with its communications programs. Therefore, the best choice is E: content and communications.

Question 11

Pizza Hut realized that it did not make sense for them or their customers to create a community on the site.As a result,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

Accepted Answer

Pizza Hut likely tapped into Facebook, a platform known for its large user base and community engagement, to achieve results in a cost-effective manner.

Question 12

According to Ian Wolfman,"Brands that thrive will be those,like Pizza Hut,that can efficiently build sustainable relationships with people-relationships that have both high __________ and high __________."

Accepted Answer

The statement mentions the importance of building sustainable relationships with people, highlighting the need for both trust and transactions. Therefore, the best choice is A, which mentions high levels of trust and transactions as the two key components of sustainable relationships.

Question 13

There are six (6)general product and service categories that dominate online consumer buying today and for the foreseeable future.List them and give an example of each.

Accepted Answer

The answer of There are six (6)general product and service...

Question 14

Explain the four ways the marketspace creates value for consumers.

Accepted Answer

The answer of Explain the four ways the marketspace creates...

Question 15

List the six reasons why consumers shop and buy online.

Accepted Answer

The answer of List the six reasons why consumers shop...

Question 16

Not all Internet users use the technology the same way,nor are they likely to be exclusive online consumers.What are the six distinct online consumer lifestyle segments defined by Harris Interactive,the U.S.market research firm?

Accepted Answer

The answer of Not all Internet users use the technology...

Question 17

Define the customer experience from an interactive marketing perspective.List the seven website design elements that companies use to produce a customer experience.Which two of these design elements provide a platform for the other five?

Accepted Answer

The answer of Define the customer experience from an interactive...

Question 18

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

Accepted Answer

Express Checkout is based on saved preferences, allowing registered customers to place orders quickly and easily based on their previous orders and customized preferences.

Question 19

What two unique capabilities of Internet technology promote and sustain customer relationships?

Accepted Answer

The answer of What two unique capabilities of Internet technology...

Question 20

Pizza Hut's 2009 program to identify a summer intern,or __________,responsible for monitoring and encouraging dialog on Twitter and other social media networks,is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

Accepted Answer

The word "Twintern" is a combination of "Twitter" and "intern," indicating that the intern is responsible for monitoring and encouraging dialogue on Twitter and other social media networks. This demonstrates Pizza Hut's effort to build on existing social media platforms and take advantage of the wider social marketing infrastructure.

Quiz 21: Implementing Interactive and Multichannel Marketing

What is the marketspace?

Pizza Hut's website customization is achieved in several ways,but the primary utility is to __________.

Since promotions are an important expectation in pizza purchasing,Pizza Hut's and website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

The greatest marketspace opportunity for marketers lies in its potential for creating form utility.Explain how form utility contributes to customer value through communication,customization,and choice.

How do online consumers differ from the general population? What three characteristics of online consumers make them an attractive market?

Pizza Hut's cost-conscious mothers look for a good quality product and .Deal-seeking young adult males seek more of the food they love with in the process.

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) platform to an efficient and powerful platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Pizza Hut's management team uses a __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Pizza Hut's website and are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Pizza Hut realized that it did not make sense for them or their customers to create a community on the site.As a result,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

According to Ian Wolfman,"Brands that thrive will be those,like Pizza Hut,that can efficiently build sustainable relationships with people-relationships that have both high and high ."

There are six (6)general product and service categories that dominate online consumer buying today and for the foreseeable future.List them and give an example of each.

Explain the four ways the marketspace creates value for consumers.

List the six reasons why consumers shop and buy online.

Not all Internet users use the technology the same way,nor are they likely to be exclusive online consumers.What are the six distinct online consumer lifestyle segments defined by Harris Interactive,the U.S.market research firm?

Define the customer experience from an interactive marketing perspective.List the seven website design elements that companies use to produce a customer experience.Which two of these design elements provide a platform for the other five?

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

What two unique capabilities of Internet technology promote and sustain customer relationships?

Pizza Hut's 2009 program to identify a summer intern,or __________,responsible for monitoring and encouraging dialog on Twitter and other social media networks,is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

Quiz 21: Implementing Interactive and Multichannel Marketing

What is the marketspace?

Pizza Hut's website customization is achieved in several ways,but the primary utility is to __________.

Since promotions are an important expectation in pizza purchasing,Pizza Hut's __________ and __________ website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

The greatest marketspace opportunity for marketers lies in its potential for creating form utility.Explain how form utility contributes to customer value through communication,customization,and choice.

How do online consumers differ from the general population? What three characteristics of online consumers make them an attractive market?

Pizza Hut's cost-conscious mothers look for a good quality product and __________.Deal-seeking young adult males seek more of the food they love with __________ in the process.

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) __________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Pizza Hut's management team uses a __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Pizza Hut's website __________ and __________ are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Pizza Hut realized that it did not make sense for them or their customers to create a community on the site.As a result,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

According to Ian Wolfman,"Brands that thrive will be those,like Pizza Hut,that can efficiently build sustainable relationships with people-relationships that have both high __________ and high __________."

There are six (6)general product and service categories that dominate online consumer buying today and for the foreseeable future.List them and give an example of each.

Explain the four ways the marketspace creates value for consumers.

List the six reasons why consumers shop and buy online.

Not all Internet users use the technology the same way,nor are they likely to be exclusive online consumers.What are the six distinct online consumer lifestyle segments defined by Harris Interactive,the U.S.market research firm?

Define the customer experience from an interactive marketing perspective.List the seven website design elements that companies use to produce a customer experience.Which two of these design elements provide a platform for the other five?

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

What two unique capabilities of Internet technology promote and sustain customer relationships?

Pizza Hut's 2009 program to identify a summer intern,or __________,responsible for monitoring and encouraging dialog on Twitter and other social media networks,is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

Since promotions are an important expectation in pizza purchasing,Pizza Hut's and website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Pizza Hut's cost-conscious mothers look for a good quality product and .Deal-seeking young adult males seek more of the food they love with in the process.

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) platform to an efficient and powerful platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Pizza Hut's website and are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

According to Ian Wolfman,"Brands that thrive will be those,like Pizza Hut,that can efficiently build sustainable relationships with people-relationships that have both high and high ."