Question 1

A form of click fraud is called "PTR," which is an acronym for

Accepted Answer

PTR stands for Paid-to-Read, where users are paid a small amount of money to read and click on ads, thereby artificially driving up the click-through rates and earning the fraudster money.

Question 2

The most common form of outdoor advertising is/are __________.

Accepted Answer

Billboards are the most common form of outdoor advertising as they can be seen by a large number of people traveling on highways, busy city streets, and other places.

Question 3

One advantage of using billboards as an advertising medium is

Accepted Answer

The answer of One advantage of using billboards as an...

Question 4

Which of the following statements regarding billboards is most accurate?

Accepted Answer

Billboard sites are strategically chosen based on factors such as traffic patterns and sight lines to maximize visibility and effectiveness.

Question 5

Which of the following statements regarding transit advertising is most accurate?

Accepted Answer

Transit advertising is often seen on the exterior and interior of buses, subway cars and stations, and other forms of public transportation. However, in heavy travel times, such as rush hour, passengers are less likely to have the time or inclination to read advertising copy, making it less effective.

Question 6

One advantage of using billboards as an advertising medium is

Accepted Answer

Billboards have good reach and frequency as they are typically placed in high-traffic areas and can be seen by a large number of people multiple times, increasing the likelihood of message retention.

Question 7

Software programs called __________,is a form of click fraud where the software is used to produce automatic clicks on ads.

Accepted Answer

Clickbots are software programs specifically designed to generate automatic clicks on ads, which is a form of click fraud. The other choices are not commonly used terms for this type of activity.

Question 8

Buses in some cities are often completely painted as an ad for a particular product.The entire bus may be purple,orange,or lime green with the message painted on screens that cover the windows as well as the body of the bus.These ads are examples of __________.

Accepted Answer

Transit advertising refers to advertisements placed on public transportation vehicles, such as buses, trains, and subways. This type of advertising can include full bus wraps like the ones described in the passage. Options B, C, D, and E all refer to types of advertising that can be included under the umbrella term of transit advertising, but A is the most specific and accurate choice for the given scenario described in the passage.

Question 9

Messages on the interior and exterior of buses,subway cars,and taxis are referred to as

Accepted Answer

Messages on the interior and exterior of buses, subway cars, and taxis are commonly referred to as transit advertising. This type of advertising is specifically targeted to people using public transportation, and can include display ads, posters, video displays, and more.

Question 10

Digital billboards allow advertisers to quickly present __________ ads,which are based on current events,weather,business conditions,etc.

Accepted Answer

Conditional content refers to ads that are dynamically generated and change based on factors such as location, weather, and other external factors. Digital billboards can easily display this type of advertising in real-time, making it a popular choice for advertisers looking to create highly relevant and effective campaigns.

Question 11

The deceptive clicking of ads solely to increase the amount advertisers must pay is referred to as

Accepted Answer

Click fraud refers to the practice of fraudulently clicking on online ads with the intention of increasing the amount advertisers must pay. This can be done manually or using automated scripts or software. It is a form of online advertising fraud that can result in significant financial losses for advertisers.

Question 12

As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options-in airports,doctors' offices,health clubs,or theaters,which are referred to as __________.

Accepted Answer

The description matches with the term "place-based media" which refers to advertising in nontraditional locations such as airports, doctors' offices, health clubs, or theaters.

Question 13

Which of the following statements regarding billboards is most accurate?

Accepted Answer

Billboards are most effective when they serve as a supplemental reinforcement for well-known products. This is because billboards do not provide enough information to convince a consumer to try a completely new product, but they can remind consumers of a product they are already familiar with.

Question 14

A recent study found that __________ of U.S.residents can be reached daily through outdoor advertising

Accepted Answer

Outdoor advertising has a broad reach, and studies have shown that a significant majority, such as 80 percent, of U.S. residents can be reached daily through this medium.

Question 15

Two of the largest portals for Internet advertising are _________ and __________.

Accepted Answer

Google and Yahoo! are two of the largest portals for Internet advertising. While AOL and MSN also have a significant presence in the online advertising market, they do not command as much market share as Google and Yahoo!. Tubenet and Bing are not major players in the online advertising industry.

Question 16

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the site to keep them free.This practice is called __________.

Accepted Answer

The answer of Click fraud can occur when legitimate website...

Question 17

Several hospitals placed signs on the inside door of bathroom stalls in their ladies' rooms encouraging women to seek help if they are being abused.The signs included information and contact numbers for immediate help.This is an example of __________.

Accepted Answer

The scenario described is an example of place-based media, as it involves the placement of informational signs in a physical location (the bathroom stalls in hospitals). The signs are intended to reach a specific audience (women who may be experiencing abuse) and encourage them to seek help.

Question 18

Orlando uses a wireless system to receive advertising for flat-screen monitors mounted in its buses.These ads are examples of __________.

Accepted Answer

The advertising on flat-screen monitors mounted in buses is an example of transit advertising, which refers to advertising that appears in or on public transportation vehicles or at transit stops.

Question 19

As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options called place-based media or also called __________.

Accepted Answer

Place-based media is also known as out-of-home advertising, which includes any type of advertising that reaches consumers outside of their homes, such as on billboards, in public transportation, or at sporting events. As traditional media like television and print have become more expensive and crowded with ads, advertisers have turned to out-of-home advertising as a way to break through the clutter and reach consumers where they are.

Question 20

One advantage of using billboards as an advertising medium is

Accepted Answer

Billboards have high visibility as they are placed in highly trafficked areas and can be seen by a large number of people. They are effective in creating brand awareness and providing a broad reach to a diverse audience.

Quiz 18: Advertising, Sales Promotion, and Public Relations

A form of click fraud is called "PTR," which is an acronym for

The most common form of outdoor advertising is/are __________.

One advantage of using billboards as an advertising medium is

Which of the following statements regarding billboards is most accurate?

Which of the following statements regarding transit advertising is most accurate?

One advantage of using billboards as an advertising medium is

Software programs called __________,is a form of click fraud where the software is used to produce automatic clicks on ads.

Buses in some cities are often completely painted as an ad for a particular product.The entire bus may be purple,orange,or lime green with the message painted on screens that cover the windows as well as the body of the bus.These ads are examples of __________.

Messages on the interior and exterior of buses,subway cars,and taxis are referred to as

Digital billboards allow advertisers to quickly present __________ ads,which are based on current events,weather,business conditions,etc.

The deceptive clicking of ads solely to increase the amount advertisers must pay is referred to as

As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options-in airports,doctors' offices,health clubs,or theaters,which are referred to as __________.

Which of the following statements regarding billboards is most accurate?

A recent study found that __________ of U.S.residents can be reached daily through outdoor advertising

Two of the largest portals for Internet advertising are _ and __.

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the site to keep them free.This practice is called __________.

Several hospitals placed signs on the inside door of bathroom stalls in their ladies' rooms encouraging women to seek help if they are being abused.The signs included information and contact numbers for immediate help.This is an example of __________.

Orlando uses a wireless system to receive advertising for flat-screen monitors mounted in its buses.These ads are examples of __________.

As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options called place-based media or also called __________.

One advantage of using billboards as an advertising medium is