In Figure 17-4 above,the red line "B" shows that __________,a tool of the promotion mix,is highest in importance during the purchase stage of the consumer purchase decision process.
A) advertising
B) public relations
C) communication
D) sales promotion
E) personal selling
Correct Answer:
Verified
Q181: In the prepurchase stage of the consumer
Q184: With many industrial products and consumer purchases,
Q186: In the purchase stage of the consumer
Q192: With many industrial products and consumer purchases,
Q194: In the purchase stage of the consumer
Q194: During the postpurchase stage of the consumer
Q216: During the implementation phase of an IMC
Q218: In Figure 17-4 above,the black line "D"
Q219: In Figure 17-4 above,the blue line "C"
Q220: In the postpurchase stage of the consumer
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