The promotion decision process is divided into three phases.In Figure 17-6 above,"B" refers to the __________ phase.
A) scheduling
B) development
C) implementation
D) evaluation
E) planning
Correct Answer:
Verified
Q202: The first decision in developing the promotion
Q204: During the planning phase of an IMC
Q206: The _ is defined as the group
Q209: During the planning phase of an IMC
Q214: Promotional programs are specifically directed toward a
Q214: During the implementation phase of an IMC
Q216: During the implementation phase of an IMC
Q219: The group of prospective buyers toward which
Q229: The promotion decision process is divided into
Q231: Pharmaceutical companies now spend more than $3.4
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