When Callaway Golf opened its "online" store,it wanted to be very careful not to ruin the good relationship it had with its loyal trade partners.To make sure this did not happen,Callaway

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By having one of its retail stores get the credit for an online sale and fulfill the order, Callaway Golf ensured that its online store did not directly compete with its trade partners. This would maintain the good relationship with its loyal trade partners. Option A and E involve discounting which can harm the relationship with trade partners. Option B is not a practical solution as it involves giving away ownership in the company. Option D may not be effective as it relies on the retailers to encourage their customers to shop online, which may not be in their best interest.

When Callaway Golf Opened Its "Online" Store,it Wanted to Be