The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

Question

Quizplus · Accepted Answer

Selective distribution is the best choice as personal computers such as those from Dell are typically available at a limited number of authorized dealers or retailers. This allows the manufacturer to control the quality of the distribution point and maintain a strong brand image. Intensive distribution means the product is available in as many outlets as possible, extensive distribution involves selling the product through every possible intermediary, and exclusive distribution involves limiting distribution to one or a few intermediaries. Concentrated distribution involves targeting only one or a few specific geographic areas.

The Distribution Intensity Associated with Products Such as Personal Computers