Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Question

Quizplus · Accepted Answer

By offering the option to use the Internet to notify the company, the book club is providing convenience to its members, as they can quickly and easily communicate their preferences for the next month's issue without having to call or mail in their request.

Channels Are Typically Designed to Satisfy One or More of Four