Question 1

Cross-docking is most closely related to __________.

Accepted Answer

Cross-docking is a technique used in efficient supply chains to reduce inventory costs and increase speed and accuracy of order fulfillment by quickly transferring goods from incoming trailers to outbound trailers without long-term storage.

Question 2

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

Efficient supply chains aim to minimize inventory levels while maintaining high levels of service. This is achieved by using strategies such as just-in-time inventory, where materials arrive right when they are needed, rather than being stored for a long period of time.

Question 3

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

Responsive supply chains often rely on more expensive express transportation in order to meet customer demands quickly and efficiently. They prioritize speed and flexibility over cost savings, which may result in the use of more expensive transportation modes such as air transport or expedited trucking.

Question 4

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on __________.

Accepted Answer

The decision to choose between a responsive supply chain and an efficient supply chain is based on the specific needs of different customer segments. Some customers may prioritize fast delivery times and personalization, while others may prioritize lower costs and consistency. Companies must choose which strategy to prioritize based on their customer base and market segment.

Question 5

The three steps used in choosing a supply chain include: (1)understand the customer; (2)understand the supply chain;and (3)__________.

Accepted Answer

The third step in choosing a supply chain is to harmonize the supply chain with the marketing strategy, ensuring that the chosen supply chain will effectively support and align with the company's overall marketing goals and objectives. Understanding the environment, marketing mix, logistics, and company goals are important factors to consider in this process, but they are not specifically listed as the third step.

Question 6

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

Responsive supply chains rely heavily on information technology to quickly and efficiently process orders, track inventory, and communicate with suppliers and customers. This allows for faster response times and more effective coordination throughout the supply chain.

Question 7

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n)__________ global marketplace.

Accepted Answer

The word "reinvent" suggests that IBM is able to adapt and change to meet the changing needs of the market. The word "dynamic" means constantly changing and active, which fits with the idea of a shifting marketplace. The other words suggest a lack of movement or energy, which would not be appropriate for a company that has been successful at adapting to change.

Question 8

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

Accepted Answer

The practice described of unloading products, sorting them, and quickly loading them onto trucks for specific stores is known as cross-docking. Just-in-time delivery refers to a strategy of receiving products only when they are needed, intermodal distribution is a type of transportation that uses multiple modes such as truck, rail, and ship, immediate response system (ERS) is a term generally used in healthcare, and piggy-backing is a transportation method where one truck or train carries another, smaller vehicle.

Question 9

Walmart made a conscious decision to use a(n)__________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors an efficient supply chain designed to deliver products to 245 million consumers each week at the lowest possible cost.

Question 10

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1)__________; (2)understand the supply chain;and (3)harmonize the supply chain with the marketing strategy.

Accepted Answer

The answer of The choice of a supply chain follows...

Question 11

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Accepted Answer

If a firm's marketing strategy focuses on meeting customer requirements quickly and effectively, then its supply chain needs to be more responsive in order to meet those requirements in a timely manner. A more efficient supply chain may be better suited for a marketing strategy that emphasizes cost effectiveness and streamlining operational processes.

Question 12

Dell has adopted a(n)__________ supply chain strategy to better serve its customers.

Accepted Answer

Dell has adopted a responsive supply chain strategy that emphasizes fast and flexible responses to customer demand changes, enabling the company to quickly meet customer needs and stay competitive in the market.

Question 13

What is the first step in choosing the right supply chain?

Accepted Answer

Understanding the customer is the first step in choosing the right supply chain. It is important to know the demands and needs of the customers to design a supply chain that can exceed customer expectations.

Question 14

IBM has built a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

The phrase "handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment" clearly indicates an integrated supply chain system, which is designed to manage all aspects of the supply chain from raw material procurement to customer fulfillment. Therefore, the correct answer is (A) integrated supply chain.

Question 15

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

Cross-docking, which involves unloading materials from inbound delivery vehicles and then immediately loading them onto outbound vehicles with little or no storage time in between, is a widely used technique in efficient supply chains. This cuts down on inventory holding costs while reducing lead times and shipping charges. Option A is incorrect because efficient supply chains minimize the use of product components across different products, which helps businesses improve product diversity and speed up time to market. B is incorrect because large, geographically dispersed warehouses would result in higher handling and shipping costs. C is incorrect because while fast transportation modes can speed up delivery times, they may not always be the most cost-effective option. E is incorrect because efficient supply chains prioritize simplicity and standardization rather than complexity and customization.

Question 16

Cross-docking refers to

Accepted Answer

Cross-docking involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store, without the need for long-term storage.

Question 17

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n)__________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

Walmart's marketing strategy of being a lower-price retailer for a wide variety of mass consumption consumer goods requires an efficient supply chain designed to deliver products to consumers at the lowest possible cost. This means that Walmart needs an effective and streamlined process for sourcing, transportation, warehousing, and distribution to ensure that they can offer products to customers at a low price while maintaining profitability. Therefore, the best choice is an efficient supply chain.

Question 18

IBM has adopted a(n)__________ supply chain strategy to better serve its customers.

Accepted Answer

IBM has adopted an integrated supply chain strategy to enhance collaboration and coordination across its supply chain, improving service to customers.

Question 19

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n)__________ supply chain to meet these requirements.

Accepted Answer

A responsive supply chain is designed to quickly react to changes in customer demand and preferences. This fits with Dell's desire to provide rapid delivery and customizable products to their customers.

Question 20

The choice of a supply chain involves three steps: (1)understand the customer; (2)__________;and (3)harmonize the supply chain with the marketing strategy.

Accepted Answer

The answer of The choice of a supply chain involves...

Quiz 15: Managing Marketing Channels and Supply Chains

Cross-docking is most closely related to __________.

Which statement regarding efficient supply chains is most accurate?

Which statement regarding responsive supply chains is most accurate?

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on __________.

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain;and (3) __________.

Which statement regarding responsive supply chains is most accurate?

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) __________; (2) understand the supply chain;and (3) harmonize the supply chain with the marketing strategy.

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

What is the first step in choosing the right supply chain?

IBM has built a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Which statement regarding efficient supply chains is most accurate?

Cross-docking refers to

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

IBM has adopted a(n) __________ supply chain strategy to better serve its customers.

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n) __________ supply chain to meet these requirements.

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________;and (3) harmonize the supply chain with the marketing strategy.