Price lining refers to
A)charging different prices to different buyers for goods of like grade and quality.
B)setting a low initial price on a new product to appeal immediately to the mass market.
C)setting a market price for product or product class based on a subjective feel for the competitors' price or market price as the benchmark.
D)setting prices a few dollars or cents under an even number.
E)setting the price of a line of products at a number of different specific pricing points.

Question

Quizplus · Accepted Answer

Price lining involves setting the price of a line of products at specific pricing points. For example, a company might offer a product line with prices of $20, $30, and $40. This strategy can help to simplify pricing decisions for both the company and consumers, and can also make it easier for consumers to compare different products within the same price range.

Price Lining Refers to