Value-pricing refers to
A)the ratio of perceived benefits to price.
B)is the money or other considerations exchanged for the ownership or use of a product or service.
C)the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
D)the ratio of price to perceived benefits.
E)list price minus incentives and allowances plus extra fees.

Question

Quizplus · Accepted Answer

Value-pricing is the practice of increasing product and service benefits while maintaining or decreasing the price, thereby providing greater value to the customer.

Value-Pricing Refers to