The co-founders of Dollar Shave Club,came up with this idea: Use __________ to sell razor blades in monthly subscription packages dirt cheap compared to those from Gillette or Schick.
A)point-of-purchase displays in barber shops and hair salons like Great Clips and Super Cuts
B)"daily deal" coupons from social media websites like Groupon and LivingSocial
C)BOGO offers in direct response advertising shown on cable TV networks at night
D)the sponsorship of the X Games televised on ESPN,whose viewers match the target market
E)direct-to-consumer marketing via the Internet such as a YouTube video

Question

Quizplus · Accepted Answer

Direct-to-consumer marketing via the Internet, such as a YouTube video, was the method used by Dollar Shave Club founders to sell razor blades in monthly subscription packages at an affordable cost. This approach allowed them to reach a larger audience at a lower cost than traditional methods such as point-of-purchase displays, daily deal coupons, BOGO offers, or TV sponsorships.

The Co-Founders of Dollar Shave Club,came Up with This Idea