A consumer's near-instantaneous access to competitor's prices for the same offering is referred to as
A)dynamic pricing.
B)customer value pricing.
C)price transparency.
D)value-added pricing.
E)mobile media pricing.

Question

Quizplus · Accepted Answer

Price transparency refers to the ease with which consumers can access information on the prices of competing products or services. With the widespread use of technology and the internet, consumers can quickly compare prices and features of multiple offerings before making a purchase. This has led to increased competition among businesses and has made it more difficult for companies to retain customers solely on the basis of price.

A Consumer's Near-Instantaneous Access to Competitor's Prices for the Same