For years,when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market,claiming that it was superior to the Ocean Spray brand.Northland was creating __________ demand for its cranberry products.

Question

Quizplus · Accepted Answer

Northland is creating selective demand because it is promoting the superiority of its brand over the established Ocean Spray brand.

For Years,when Most Consumers Thought of Cranberries,they Thought of the Ocean