New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was to __________.

Question

Quizplus · Accepted Answer

The repositioning of New Coke was a direct response to the Coca-Cola Company's discovery that it was 2 percent behind Pepsi in supermarket market share. This indicates that they were reacting to a competitor's position in the market. Therefore, option E is the best choice.

New Coke Was Repositioned as a Slightly Sweeter,less Filling Soft