In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?
A)convenience products
B)specialty products
C)unsought products
D)shopping products
E)supplies

Question

Quizplus · Accepted Answer

Consumers are generally not as loyal to convenience products, which are everyday items that they purchase frequently and easily, as they are to specialty products, which are unique or specific items that they seek out and are typically willing to pay more for. Additionally, consumers are more likely to be loyal to shopping products, which are items they invest time and effort in researching and comparing, and unsought products, which are items they typically do not actively seek out but may still have brand preferences for. Supplies are not a distinct category of products and may fall into any of the other categories.

In Terms of Brand Loyalty, Consumers Are Aware of a Brand