Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Question

Quizplus · Accepted Answer

According to the figure, Stage 3 is "Screening and Evaluation," which involves evaluating new product ideas to determine which ones are worth pursuing further. Therefore, the best choice is B.

Figure 10-3 Above Represents the Seven Stages of the New-Product