If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?
A)every metric possible
B)shelf space for this year and last year by city
C)production costs
D)customer psychographics
E)annual percent sales change by city

Question

Quizplus · Accepted Answer

The annual percent sales change by city is the most relevant metric to measure sales performance as it compares the sales of the product from one year to the next in each specific city, allowing for a clear determination of which cities are not meeting their sales growth goals. Using every metric possible would create unnecessary clutter and confusion in the dashboard. Shelf space, production costs, and customer psychographics are not relevant metrics for measuring sales performance in this scenario.

If You Are Using a Marketing Dashboard to Discover Which